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What is a recommendation system?

In one sentence: A program that scores lots of things (videos, songs, products) for each person and shows the top few, based on what they and similar people did.

A little more

A recommendation system gives every video, song or product a score for one person and shows the highest-scoring few. The score comes from clues: what you watched to the end, skipped, liked or searched for, plus what people with similar habits enjoyed (called collaborative filtering).

It can't read minds or hear conversations; it only sees what you do in the app. Clearing or pausing your history, or saying "not interested", changes what it suggests.

See it in action

  1. 10How does a video app guess what you'll watch next?Be the viewer a pretend video app learns about: watch, skip and say not interested, then see its notebook, your taste twins and why every video was picked.7 min · interactive

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